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Visual Merchandising

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Visual Merchandising could be for you if you like:

  • Being creative
  • Craftsmanship
  • Making things

Why choose this skill?

Skills helped me to create my career path and gave me the passion and confidence to participate in it. Skills have totally changed my life, now I want to use my position to help others and improve our world with the global power of skills.
— Pearl So, Competitor at WorldSkills São Paulo 2015

More about this skill

Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.

The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales.

They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.


WorldSkills Abu Dhabi 2017

  • Photo of Pien Hoveling

    Pien Hoveling


  • Photo of Umar Nurshinov

    Umar Nurshinov


  • Photo of Catherine Abbott

    Catherine Abbott

    United Kingdom

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Standards Specification

The WorldSkills Standards Specification specifies the knowledge, understanding and specific skills that underpin international best practice in technical and vocational performance. It should reflect a shared global understanding of what the associated work role(s) or occupation(s) represent for industry and business.