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Visual Merchandising

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Visual Merchandising could be for you if you like:

  • Being creative
  • Craftsmanship
  • Making things

More about this skill

Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.

The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales.

They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.


Medallists

WorldSkills Abu Dhabi 2017

  • Photo of Pien Hoveling

    Pien Hoveling

    Netherlands
    Gold

  • Photo of Umar Nurshinov

    Umar Nurshinov

    Russia
    Silver

  • Photo of Catherine Abbott

    Catherine Abbott

    United Kingdom
    Silver

WorldSkills São Paulo 2015

  • Photo of nadine Klingen

    nadine Klingen

    Netherlands
    Gold

  • Photo of Sara Andersson

    Sara Andersson

    Sweden
    Silver

  • Photo of Wen Hui Josephine Quek

    Wen Hui Josephine Quek

    Singapore
    Bronze

WorldSkills Leipzig 2013

  • Photo of Simone de Meijere

    Simone de Meijere

    Netherlands
    Gold

  • Photo of Beatrise Dzerve

    Beatrise Dzerve

    Latvia
    Silver

  • Photo of Nagella Araujo

    Nagella Araujo

    Brazil
    Bronze


Standards Specification

The WorldSkills Standards Specification specifies the knowledge, understanding and specific skills that underpin international best practice in technical and vocational performance. It should reflect a shared global understanding of what the associated work role(s) or occupation(s) represent for industry and business.